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Pearl River Bridge: Building China's No. 1 Export Soy Sauce Brand

Pearl River Bridge: Building China's No. 1 Export Soy Sauce Brand

May 21, 2012

Pearl River Bridge is a condiment company with a history of more than 60 years, dedicated to providing global customers with "natural, healthy, and delicious" professional solutions. Its main business is the research, development, production and sales of condiments such as high-salt dilute soy sauce and compound seasonings. "Pearl River Bridge" brand products are sold to more than 100 countries and regions around the world, including Europe and the United States, and are one of China's successful international national brands going global.

 

"Pearl River Bridge" has long adhered to the purpose of "natural, healthy, and delicious". Since its inception, it has established the concept of being responsible to global consumers and "eating Chinese flavors and enjoying high quality". It has established a comprehensive quality assurance system to ensure that the quality of "Pearl River Bridge" brand soy sauce meets international high standards.

 

The company has successively participated in the drafting of food safety standards for the entry-exit inspection and quarantine industry of the People's Republic of China, the "Guangdong Food and Medicine Industry Self-Discipline Management Standards" and the "Guangdong Food and Medicine Industry Social Responsibility" standard compilation. It is one of the earliest manufacturers in the domestic seasoning industry to pass HACCP food safety certification and clean production certification. It is also one of the few domestic seasoning companies that has obtained multiple international food safety, quality and environmental management system certifications. At present, the company has obtained organic food certification, non-GMO food certification, British Retail Association Food Safety Technical Standard Certification, Jewish Clean Food Certification, and China Halal Food Certification from the United States, the European Union, and China.

 

Pearl River Bridge has a full-process product quality monitoring and traceability system "from raw materials to finished products" that meets the food safety standards of my country and developed countries in Europe and the United States, ensuring the "green, safe, and high-quality" products.

 

After nearly sixty years of development, Pearl River Bridge soy sauce has been successfully sold to more than 100 countries and regions around the world, including Europe and the United States, with its high safety and high quality. The products have been successfully sold to many large local multinational chain retail terminals and Cash & Carry warehouse sales terminals, such as Tesco, Asda, Metro, Ahold, Auchan, Coop, Globus, ICA, Edeka, Interspar, Wal-Mart, Ng Group, Safeway, Coles, Jusco, Carrefour, Giant, etc.

 

From 2009 to 2011, Pearl River Bridge soy sauce ranked first in China's soy sauce exports. According to statistics from China Customs, the export volume of Pearl River Bridge soy sauce increased year by year from 2009 to 2011, and the export volume accounted for about 30% of my country's total soy sauce exports. In the most important export markets for Chinese soy sauce, Pearl River Bridge soy sauce ranks first in market share. According to statistics from China Customs, in 2011, the export volume of "Pearl River Bridge" brand soy sauce accounted for 67.82% of the total soy sauce exported by my country to the following countries: 67.82% to the UK, 59.60% to Canada, 55.04% to Germany, 45.18% to Australia, and 43.25% to the United States.

 

At the same time, "Pearl River Bridge" has registered more than 300 trademarks in more than 50 countries, regions, and economic organizations, including the United States, Canada, the European Union, and Australia. "Pearl River Bridge" has become one of China's successful international national brands going global. Pearl River Bridge will take this entry into the capital market as an opportunity for a second start-up, consolidate foreign markets, vigorously expand domestic markets, and make the two markets at home and abroad fly together. Pearl River Bridge is both national and international!

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