Pearl River Bridge: Telling the story of "flavor" in a sixty-year cycle

Sixty years is a sixty-year cycle. During this sixty-year cycle, Pearl River Bridge has won many honors: one of the earliest brands of condiments exported in China, best-selling in more than 100 countries and regions around the world, the export volume of soy sauce ranks first in the country, and a model of oriental famous food. Behind the world-renowned "flavor", there is not only Pearl River Bridge's adherence to quality, but also Pearl River Bridge's persistent innovation.

High-end quality opens up the international market

Pearl River Bridge has been registered since 1958, and it has been exactly sixty years. From the moment it was born, Pearl River Bridge has shouldered the important task of the country - exporting and earning foreign exchange. Li Changqing, general manager of GuangDong PRB Bio-tech Co., Ltd., summarized the reason for the birth of the brand.

"At that time, we were poor and blank, but we still worked hard to build Pearl River Bridge. It can be said that the national will is deeply engraved in our genes." Li Changqing said.

In order to find a way to export Chinese soy sauce brands, high quality has become the biggest reliance. To this end, Pearl River Bridge people select the best Northeast soybeans, find the Pearl River Delta region that is most suitable for brewing soy sauce, and use the best traditional craftsmanship to produce pure natural, high-quality, rich and delicious soy sauce.

Such "picky" underground work is obviously worthwhile, and Pearl River Bridge has an excellent reputation overseas.

"The Canton Fair sixty years ago was China's only window to the outside world at that time. At that time, countless foreign businessmen hoped to establish a purchase channel with Pearl River Bridge through the Canton Fair." Li Changqing said.

However, the international road is not smooth. Li Changqing frankly admitted that for so many years, Made in China has been subjected to extremely harsh and even unfair treatment overseas. As long as there is a little mistake, it will be immediately magnified and even affect the image of the entire industry. Therefore, companies must practice real skills and stick to real materials; they must follow the most stringent standards and cannot be careless.

Before 1994, Pearl River Bridge was the only soy sauce brand in China. Haitian Soy Sauce, which now ranks first in China's sales ranking, was produced by Pearl River Bridge as an OEM. The previous production standards and processes have been accumulated, laying a high-quality foundation for later generations.

After 60 years of deep cultivation in overseas markets, Pearl River Bridge has won many honors such as "American Excellent Brand", "Hong Kong Super Brand", "Top 500 Most Valuable Brands in Asia", "Top Ten Most Innovative Brands in Asia", and "SIAL Paris International Food Exhibition Innovation Award". Royal Top Soy Sauce, Top Oyster Sauce, and Yellow Lantern Chili Sauce have successively won the British GreatTaste Star Award. For many consecutive years, Pearl River Bridge soy sauce exports have accounted for about 30% of the total soy sauce exports in the country, making it the leading brand of Chinese soy sauce exports.